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FlexRoller™ Shelf Management System


Get maximum visual exposure, reduce labour costs & foil shoplifters. 

The patented FlexRoller™ Shelf Management System is an innovative gravity fed self facing solution, employing highly durable miniature plastic conveyor rollers precisely mounted in a sturdy aluminum frame that requires a relatively low 3 to 6 degree angle to function. With the FlexRoller™ self facing and divider system installed, product automatically moves forward to the shelf edge, maximizing visual exposure of the product and greatly reducing labour costs associated with manual facing activities. The FlexRoller™ system is very easy to install, it lasts 2 to 3 times longer than conventional glide and spring loaded pusher systems and it provides proven loss prevention benefits.  

Key features & Benefits

  • Products automatically advance to the shelf edge
  • Reduces labour costs associated with manual product facing activities
  • Deters shoplifting and shelf sweeping tactics
  • Adjustable dividers adapt easily to package and planogram variations
  • Compatible with a wide range of shelving & product displays (available as integrated shelving units or can be retrofitted to existing shelves)
  • Simple design, simple installation
  • Lasts 2 to 3 times longer than conventional self facing systems
  • Weight rating up to 60 KG
  • Requires a relatively low 3 to 6 degree angle to function

FlexRoller™ Durability

Designed to last in the most rigorous retail environments:

  • Rollers are produced from an advanced highly durable, low friction ABS polymer
  • Each track consists of numerous rollers precisely mounted and housed in a durable aluminum frame designed to enable continuous air circulation and ease of cleaning.
  • Sturdy dividers are constructed from powder coated mild steel or wire
  • Interchangeable front retainers are available in various heights to securely support a wide variety of merchandise
  • Lasts 2 to 3 times longer than conventional self facing systems
FlexRoller™ Construction

1.     Shelf frame Subassembly

2.     Roller assembly

3.     Back Retainer

4.     Aluminum extrusion

5.     Self tapping screw

6.     Divider

                                                               7.     Front Retainer

 FlexRoller™ Flexibility

Compatible with a wide array of retail fixture types:

  • Refrigerated
  • Gondola (angled or flat)
  • Wire shelving & racking
  • Incorporated into stand alone displays
  • Available as integrated shelving units or retrofitted for use with existing shelves.

Dividers are a breeze to install and adjust:

  • Dividers are adjustable in 1/8” increments
  • Quick and Easy set-up of lanes during installation and resets as planograms change

Popular categories include:

  • Beverages
  • Dairy
  • Herbs & Spices
  • Vitamins & Supplements
  • Variety of packaged goods ... and many more
FlexRoller™ Applications

FlexRoller™ installed on existing shelving

  • Compatible with all existing angled shelving types
  • Available in custom widths and depths

FlexRoller™ installed on existing flat shelving

  • Angle attachment provides necessary slope when used with regular flat shelf
  • FlexRoller shelf will integrate onto a regular shelf
  • Available in custom widths and depths

Gondola FlexRoller™

  • FlexRollers integrated into metal shelf with mounting brackets
  • Mounts directly into standard 36” & 48” gondola uprights
  • Available in custom depths
     

Pullout FlexRoller™ 

  • FlexRollers integrated into metal shelf with mounting brackets
  • Mounts directly into standard 36” & 48” gondola uprights
  • Includes glide-tracks which allow shelf to pull straight out from uprights for product back loading
  • Set at necessary angle to deliver product to shelf edge
  • Available in custom depths

View the demonstration video - See how the FlexRoller Shelf Management System works.

Viewing this content requires Silverlight. You can download Silverlight from http://www.silverlight.net/getstarted/silverlight3.

Request a product demo/Product Trial - with one of our shelf management experts. (on request form indicate “FlexRoller™ demo”)

Request a quote - simply complete one of the linked request forms below and forward it to us via email or fax.

Quote Request Form (PDF)


IDL is your unique online source for one of the most extensive selections of visual merchandising and POP display components, fasteners and accessories available anywhere.  With over 1000 standard products ranging from simple coupon pins to our industry standard SuperGrip®, TRU VU® and Excelsior brands, our Display Buyer's Guide is widely recognized as the one stop source for Point of Purchase and retail merchandising display products & accessories.

Since its incorporation in 1977, IDL has grown into a leading supplier to many of the world's best known retailers, brand owners and their creative services supplier.

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